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Curtis Jackson (aka 50 Cent) plans to Get Rich or Die
Tryin’ (the title of his new album). In other words,
he wants to achieve the American Dream. Yet, America
has likely never heard it put quite like he put it before.
Then again, no one has ever heard a story like 50’s
before. His mother, Sabrina, was a “hustler.”
She was murdered before Curtis was 8. He never knew
his father. He went to live with his grandparents and
was selling drugs before his teen years. “I started
hustling at 12, my mother hustled ahead of me. I was
only allowed to because they knew me, ‘Oh, that’s
Sabrina’s little boy. Let him do something.’
In that situation I felt like I had no option.”
In 1994, he was convicted of possession of a controlled
substance, and served three years. Curtis Jackson went
in, 50 Cent came out. Read the conversation with the
hottest name on the streets …
Real Detroit: The release date for Get Rich or Die
Tryin’ is 2/11 [Editor’s note: The release
date was actualy moved to February 6.], which is the
numerical police code for robbery in progress. Take
me back. Tell me about “How To Rob.”
50 Cent: When I made “How To Rob,” I was
on a major label with Celine Dion, Mark Anthony, Mariah
Carey, all of these big stars. I had to make a record
that made people ask “Who is 50 Cent?”
RD: Which is exactly what happened. So what went down
at Columbia (Records)?
50: Columbia didn’t understand 50 Cent; to them,
people [like me] only get shot on TV. I was shot three
days before I was supposed to shoot my first video (“Thug
Love” with Destiny’s Child). They freaked
out. Major labels would prefer to work with “studio
gangstas,” it’s less of a risk.
RD: After you were dropped, you hit the mix-tape circuit.
Where did that motivation come from?
50: When I was at Columbia, I would ask questions,
find out what people’s jobs were. If you put me
in a hands-on situation, I’m gonna learn real fast.
They didn’t realize the importance of the black
market and mix-tapes, so I used the connections I made,
and did what they weren’t doing. And I had the
worst deal, Ma, for like eight albums.
RD: [Laughs] I guess everything happens for a reason
…
50: If I didn’t get shot, I wouldn’t have
gotten dropped from Columbia…
RD: If you hadn’t been dropped from Columbia …
50: I wouldn’t be in the situation I’m in
now.
RD: So you’ve always had a huge street buzz, sometimes
more from controversy than from your music. Do you think
that has changed now?
50: I’m glad that the music is doing so well,
but there’s still controversy.
RD: What do you think is a common misconception about
you?
50: People think I’m crazy. I’m not crazy.
RD: How do you feel about how you are portrayed in
the media?
50: Two days ago, I was killed in LA. CNN reported
that. What if my grandmother had seen that and had a
heart attack? People talk about lyrical content. There
is no media responsibility. Movies, the porn industry,
it has to be across the board or it’s ineffective.
RD: What about the people who do say, or will say,
that you glorify violence or drug sales because of your
past?
50: People who glorify that lifestyle are total frauds.
Y’ know? ‘Cuz the people who do it feel that
they have no choice.
RD: If they could, they would do something better.
50: Right. “I’m a murderer. Where my murderers
at?” [When artists say things like that, it’s]
‘cuz [they’re] frauds. I’ve been in situations
where either it was me or somebody else, and I handled
my business. But after that you go through a whole process.
You stop thinking about the police finding out what
you did. You start thinking about God knowing what just
happened. I’ve been in situations that would have
you running around with a Bible in your pocket. I just
speak on my life.
RD: I feel that. Okay, it’s been said that you
are the most anticipated artist since Biggie. Is that
a lot of pressure?
50: No, not really. The anticipation comes from New
York. They’ve been listening to me for two years
now, and it’s been consistent, good performances.
Now their imagination is saying, “I wonder what
he’ll sound like with Dre and Eminem” being
that they are the best producers and rappers in the
game. Consistency is the key to all success. If I can
consistently deliver a good performance, then they won’t
have to wait until they see a bootlegger and buy it
for $5, they’ll give up that $16.
RD: The marketing and promotions for the project is
like nothing I’ve ever seen before. Are you involved
in those decisions?
50: Absolutely, everything you see on the streets.
I feel like I’m a marketing person now.
RD: Let’s talk about the album, what was your
creative control like?
50: I ain’t have no boundaries … almost.
Em never says “Don’t say that” or “Can
you change that?” If anything, they are always
saying that to him. And Dre, he’s got to understand
what I’m doing, he’s from NWA.
RD: There’s a lot of diverse production on the
album. Dre has five tracks, Em only has two. Why was
that important?
50: It was important because I had done so many records
previously. I’ve been working on this album the
whole time. I would make a mix-tape record, then make
a real record. The ones that I felt were the best, I
kept ‘em.
RD: What is it like working with Eminem?
50: I’m starting to figure it out. I think that
what happened to Em happened so fast that he hasn’t
even really realized how big he is. He’s still
down-to-earth and humble, despite the fact that he can
rap circles around the game. He’s so talented sometimes
it can become annoying. Plus he can’t really toot
his own horn, it makes people uneasy; but I can. The
boy is No. 1. We’re alike in a lot of ways, he
speaks a lot from his life experience, otherwise you
wouldn’t know who Kim was. I do the same, it’s
just a little more gunplay, more life-threatening situations.
RD: I know you always wear a bulletproof vest …
50: Yeah, I put it on right after my underwear.
RD: Are you afraid? Afraid to die young, like emcees
before you?
50: I get asked that a lot. It seems for some reason
that people think I’m gonna die and they’re
gonna live, like forever. To them it’s more believable
that I’ll die than them, then they get into a car
and smash into something. Death is promised to all of
us, Ma. Where did ‘Pac get killed? That passenger
seat. Where did Biggie get killed? That passenger seat.
Where did 50 Cent get shot? The backseat, but still
in the car, shooters are comfortable shooting in vehicles
so I’ve got a bulletproof vehicle. I’m a target,
but I don’t dwell on it.
RD: How were you impacted by the death of Jam Master
Jay?
50: Since I got shot, I don’t get worked up about
things that are out of my control. I got shot blocks
away from where Jay was killed. I get excited about
things I can prevent ... [50 quotes “The Serenity
Prayer”] I have to stay focused and keep working.
RD: You’ve survived 9 bullet wounds and were only
in the hospital for 13 days, that’s basically a
medical miracle. Do you feel like you have a destiny?
Are you fulfilling it right now?
50: Yes. I think I’m supposed to do something
positive … more positive. But anything that changes
too fast is no good. The people that listen to me won’t
listen if I bring forth too much of a positive message
too soon. I mean, my situation, alone, is being a role
model. I don’t have to say “Rap it up”
every two seconds, or “Don’t do drugs”
every two seconds. They know they’re not supposed
to use drugs, and they know they’re supposed to
put a condom on. The fact that I exist is saying there’s
always a possibility. There’s always hope. | RDW
The Get Rich or Die Tryin’ Record Release Party
is taking place on Sunday, February 9 at the State Theater,
hosted by WJLB’s Bushman & DJ Green Lantern.
Also performing are Web Entertainment artist King Gordy
of The Fat Killahz, who appeared in 8 Mile as Big O,
a local rap star making it big. Shady Records recording
artists D12 and Obie Trice will also open the show.
50 confirmed “We’re going to drink Bacardi
like it’s your birthday.”
Interview by RealDetroit for GetRealDetroit.com
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